This platform, called Valuelenz, can make online purchases within the store.
The consumer can self-checkout and skip the checkout line. He can pay electronically using the platform when he scans the QR code or barcode of the product and it is added to the electronic cart. Then he can also see his features. As he pays, he chooses to receive the product or have it shipped to his home.
It is the so-called ‘hybrid retail’ and the monthly cost ranges from 50 to 250 euros in the form of a subscription.
The platform also gives the possibility to the consumer to be able to receive help from sellers when he is not in the store, through a video call.
It is available in 26 languages.
[Source: http://www.kathimerini.com]
